smelly advertising
So who heard about the new Got Milk? campaign, initiated in San Francisco earlier this week? The idea was to have the smell of chocolate chip cookies drift through the public bus stops, with Got Milk? plastered all across the sides.
When I first heard about this, my first thought was: "wow that's pretty cool!" but then after I thought some more, I considered some of the critic's arguments on how cruel the concept is... Think about what city this is being piloted in, and who is most likely to frequent bus stops...homeless people. To think that a homeless person is sitting, waiting for a bus, and being subjected to the constant smell of freshly baked chocolate chip cookies is disturbing and sad. Many of these people can not even afford to purchase such luxuries, let alone enjoy them with a tall, cold glass of milk.
As innovative and progressive as it may seem, I think the ad is a bit too invasive to gain any following.
